Business
Customer Segmentation
A visual rule builder over 300 seeded customers of a Lebanese online grocery: combine spend, recency, order count, city, tags and channel in AND/OR groups and watch the matching count, revenue share, segment mix donut and preview list update as you type.
Use the Live / Loading / Empty / Error switch at the top of the demo to see every state.
Why it matters
Marketing teams target the right customers without writing queries — win back lapsed buyers, reward VIPs, or run city-specific offers in minutes, and know exactly how many people each campaign will reach.
How it works
- 01Pick a field, an operator and a value; group conditions with AND/OR and combine groups with AND/OR — every condition shows how many customers it matches on its own.
- 02The match count, % of base, revenue share, average order and lifetime value recalculate instantly, with a donut by city, spend tier or channel and a preview of the top customers.
- 03Save segments, reload or delete them with undo, start from templates, and queue a simulated campaign to the matched contacts.
See it inside a full template
Prism
Glass analytics with a brushable timeline and a report builder that really computes